NO CONTRACTS
ADVERTISE WHEN YOU CHOOSE
Three Most Common Forms of Direct Mail:
Saturation Mailers:
The Easiest and Most Cost Effective Way to Put Your Menu in Your Customers’ Hands
Types of Saturation Mailers:
Scheduled Mailers
- No contracts. You choose YOUR mailing schedule
- Most restaurants like to mail their menus on a weekly or bi-weekly basis
- Great for maintaining brand awareness
Blasts: Mailers that Blanket an Entire Area All at Once
Example: If you have 10,000 addresses within your delivery radius the idea of a blast is have all 10,000 pieces arrive in-home at the same time.
- Grand Openings
- Holiday Mailers
- Back to School
- Fundraisers
- New Menu Release
- Special Events
Send an announcement mailer to your delivery area
- Grand Openings
- Holiday Mailers
- Back to School
- Fundraisers
- New Menu Release
- Special Events
Targeted Mailers:
Targeting the RIGHT Customers
Direct mail campaigns aren’t just about new customers. Use direct mail to stay top of mind with past customers through special offers.
Types of Targeted Mailers:
Customer Data Mailers
- Previous Delivery Orders
- Lazy Customers
- Targeted Saturation Response
Demographic Mailers
- Age Range
- Income Level
- Gender
- Number of Household Members
- Ethnicity
- Households with Children
Business Only Mailers
- Catering Menus
- Lunch Specials
- Holiday Season
New Movers:
Welcome to the Neighborhood
- Focuses on families who have recently moved into your neighborhood.
- Choose a timeframe (1, 3, 6 months) and send out a “Welcome to the neighborhood” offer.
- This offer is normally something “FREE” to get the customer to take action and try your product.
- The goal is to gain a repeat customer after this transaction.
